Work with me
Let's figure out what to fix first.
I offer practical AI coaching for business owners and operators, plus fractional AI leadership for companies building their AI systems. Bring the work that keeps getting pushed to next week.
30 minutes. No pitch. No deck. Tell me what's eating your time and I'll tell you what I'd fix first. And what not to bother with.
Everything happens over video. No travel, no on-site.
Why people take this call
I ran this on myself before I ran it on anyone else.
Atria Media Group was mine. A team of 30, seven figures, and me in the middle of every quote, every escalation, every hire, 60 hours a week. I documented the processes, automated what could be automated, and delegated the rest. The team went from 30 to 5. The week went from 60 hours to under 3. Profit went up. Staff expenses fell by half and bookings went up 50%, at the same time. Then SEOWerkz bought it, because by then there was a machine to buy.
Since the exit I've done fractional operations for agencies and tech companies. Nuts & Bolts Speed Training got a CRM and an outbound program. The wound is always the same: two or three processes eat most of the hours, and they live in the founder's head where nobody can see them. You are too close to yours to spot which ones. That part is easy from the outside.
Some of the people I've coached
They started without a coding background. Then they built tools and workflows they could run themselves.
Jarom Watts
Director of Sales · Easy To Use Products
“I came in feeling intimidated by the whole world of AI, and I left feeling genuinely excited and capable.”
Three sessions. After the second one he got himself through Amazon's developer approval alone, by screenshotting the forms and asking Claude what they meant. In the third he told Claude to act as his CEO and interview him, then pulled a cost number he had wanted for years. His words at the end: “I know I can do this on my own.”
Read Jarom’s Claude coaching story →
Erin Koets
Strategic Partnerships · CrewTracks (Guru Technologies)
“I don’t feel like I am guessing at what to do, which has been a game-changer.”
Session one, she had never heard of Claude Code. Session three, she was the one proposing the build: “Do you think we could vibe code it?” Thirty meta descriptions she figured would take at least a week were done in under two hours, and she now runs her own five project workspaces.
Read the CrewTracks AI coaching case study →
Casey Black
Sales · CrewTracks
“This never could have been done by hand. And it was done in about 15 minutes!!”
Casey sat in quietly on two sessions and was never coached directly. Then on his own he cleared roughly 1,900 junk records out of the CRM in about fifteen minutes, and found eight real trade show leads buried in them. By session six he had built two dashboards himself.
Two ways to work with me
AI fluency coaching and fractional AI leadership.
Fractional CAIO
A part-time chief AI officer for companies building their AI layer. Strategy, the roadmap, vendor calls, and the systems thinking to make it stick. I embed with your leadership team a few days a month, all of it digital: calls, shared docs, async. You get someone who has already built and sold a company on this thinking, without hiring one full-time.
AI Fluency Coaching
One-on-one sessions for business owners and operators who want to put AI to work. You bring the tasks eating your week, and we build the muscle to spot and implement your own automations. Digital only. The goal is that you stop needing me.
If you're deciding which kind of help fits, read AI fluency coaching vs. a fractional CAIO.
Tell me what's broken.
Thirty minutes on video. Bring the thing that keeps slipping, and leave with a short list and an order to work it in.